{"id":1056,"date":"2025-11-30T23:37:59","date_gmt":"2025-11-30T22:37:59","guid":{"rendered":"https:\/\/w-platform.fr\/?p=1056"},"modified":"2026-08-26T16:42:32","modified_gmt":"2026-08-26T14:42:32","slug":"w-platform-fait-peau-neuve","status":"publish","type":"post","link":"https:\/\/w-platform.fr\/en\/2025\/11\/30\/w-platform-fait-peau-neuve\/","title":{"rendered":"W Platform unveils its new visual identity"},"content":{"rendered":"

The mission of W Platform remains unchanged: capture, analyze, and valorize CO\u2082 and gaseous effluents within a circular economy approach<\/strong>. But since the company's inception, our expertise, our solutions, and our ambitions have evolved considerably.<\/p>\n\n\n\n

To support this transformation, we have chosen to evolve our image. <\/p>\n\n\n\n

W Platform unveils its new visual identity today<\/strong>, designed to better reflect our positioning, our expertise, and our commitment to a circular economy.<\/p>\n\n\n\n

New logo, new color palette, and modernized graphic universe: this evolution is not just an aesthetic change. It accompanies a new stage in the development of W Platform.<\/p>\n\n\n\n

A visual identity that accompanies the evolution of W Platform<\/h2>\n\n\n\n

Since its inception, W Platform has been developing solutions designed to capture, process, and valorize CO\u2082 emissions and other gaseous effluents.
Our expertise has gradually expanded. Initially developed around the capture and valorization of fermentation CO\u2082, our solutions now address the challenges of several sectors: viticulture, brewing, anaerobic digestion, and engineering.
This development in our business naturally led us to rethink our visual identity. Our ambition was simple: to have an image more consistent with the technical nature of our solutions, our capacity for innovation, and our positioning in the circular economy.<\/p>\n\n\n\n

A new positioning, a new identity<\/h2>\n\n\n\n

Our new visual identity reflects this evolution.
It must make it easier to identify W Platform as a specialized player in the valorization of CO\u2082 and gaseous effluents, capable of supporting its clients from the analysis of emissions to their capture, treatment, and reuse.<\/p>\n\n\n\n

This new image thus fits into a broader vision of decarbonization: rather than viewing CO\u2082 solely as an emission to be reduced, we seek to turn it into a valuable and reusable resource when technical conditions permit.<\/p>\n\n\n\n

This approach is at the heart of our circular economy strategy and now guides the development of our solutions.<\/p>\n\n\n\n

A visual identity that reflects our commitment<\/h2>\n\n\n\n

The new logo, color palette, and various graphic elements were designed to reflect several essential dimensions of W Platform: innovation, technology, environment, and the circular economy.<\/p>\n\n\n\n

Green, in particular, occupies a central place in this new identity. It echoes our environmental commitment while affirming our determination to build concrete solutions to reduce emissions and better use available resources.<\/p>\n\n\n\n

The objective was also to have a sufficiently clear and modern identity to support the development of W Platform among its various audiences and to reflect the diversity of its expertise: winegrowers with CO2 Winery<\/a><\/strong>, brewers with CO2 Brewery<\/strong><\/a>actors in anaerobic digestion with CO2 Metha<\/strong> and industrial stakeholders, partners, and decarbonization project developers with CO2 Engineering<\/a>.<\/strong><\/p>\n\n\n\n

An identity dedicated to our clients and partners<\/h2>\n\n\n\n

This new visual identity also accompanies our desire to make our positioning more legible.<\/p>\n\n\n\n